What Makes Someone Say “That’s So Me”?

Have you ever scrolled past something and felt a quiet jolt of recognition—like it was made with you in mind?

That “that’s so me” moment might feel small, but it carries weight. It’s a cue that someone feels seen—and when people feel seen, they slow down, lean in, and often…buy.

So how do you create content that makes your audience feel that way?

Let’s walk through it.

Mirror Who They Want to Be

Your visuals shouldn’t just reflect your brand—they should reflect who your audience is becoming.

Ask yourself:

• What does my audience want to see in themselves?

• What qualities are they claiming or craving right now?

It could be ease, clarity, boldness, elegance, ambition—or something beautifully rebellious.

In Canva, that might look like:

• Clean, open space for someone craving calm.

• Confident type and vibrant contrast for someone stepping into leadership.

You’re not just designing for now—you’re designing for who they’re becoming next.

Design for the Two-Second Yes

That “so me” reaction happens fast. Quicker than a caption. Quicker than a scroll.

Before they read anything, they feel something.

Ask yourself:

• What’s the emotional tone of this post at first glance?

• Is the feeling unmistakable?

Color. Spacing. Type. Mood. All of it sends a signal.

Soften the noise. Lead with feeling. Let the visual say, “This gets you,” before the words ever try.

Anchor in Emotion, Not Industry

This is a common misstep: designing “for coaches” or “for service providers.” But your audience isn’t just a niche—they’re a feeling, a moment, a mood.

Try this shift:
Design for people who feel stuck and want movement.
For people craving a visual exhale.
For someone whispering, “I need things to feel lighter again.”

Build a moodboard around that. The feeling before they find your solution.

Speak Their Inner Dialogue

People don’t say “that’s so me” because they fit into a buyer persona. They say it because you echoed something they’ve thought—maybe a hundred times.

Say what they’ve been trying to name:

• “You’re tired of showing up and second-guessing every move.”

• “You want Canva to work harder—not just look pretty.”

• “You’re craving clarity but feel like everything’s noisy.”

Use those lines in your visuals. In the overlay. In the caption. As the headline. Speak their self-talk—and they’ll stop scrolling to listen. ♡

Want Done-for-You Designs That Spark “That’s So Me”?

Come browse the XOXO Templates Shop for creative marketing tools made with that exact moment in mind.