Because the brands we feel, we buy.

At Valentine Course Design we help coaches and creatives tap into the emotions that drive buyer behavior, so you can attract customers who'll fall in love with and want to buy, everything you create.🩷

Hi, I'm Sidneyeve.

Graphic & Instructional Design (Harvard),  Marketing Professor (PhD), Business Coaching (ICF)

I help course creators and coaches like you transform your programs, products, and promotions into engaging, memorable experiences.

By infusing your offers and marketing with ✨glimmers of positive emotion, we'll inspire desire, generate buzz and rave reviews, and boost your customer satisfaction and success.

Canva Pro Marketing Templates

For Coaches and Course Creators. 

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Quick-Like-a-Bunny 1:1 Course Creation 

Let’s build your course together, professionally, quickly, beautifully. It'll be ready to sell sooner than you ever thought possible.

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Your Coaching Biz Brand, By Design

Get my 1:1 help to create a coaching business brand that’s unique, unforgettable, emotionally aligned, and attracting the clients you love working with.

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1:1 Creative Direction Business Coaching

Refine the way your business looks, sounds, and FEELS, so it reflects your true value and immediately resonates with your perfect-fit clients.

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Done-for-you Research & Design

Boost sales by harnessing the power of emotional connection.

You may have heard that data-driven marketing is the only way forward, but research shows the brands that connect emotionally with customers outperform competitors by as much as 85% in sales.

Get Your Emotional Marketing Blueprint

Would you like a sample of my Canva pro templates? This pretty course outline can easily be repurposed as a lead magnet or workshop/challenge guide. Please help yourself to a copy using this form: 

You will also be added to my email list.

Client Feedback:

Visual Elegance

Sidneyeve brought the visual elegance to my course I'd wanted for years, but didn't know how to create. And she helped me understand the emotional impact of graphic design on my students.

- Brenda, Coach + Course Creator

Beautiful & Cohesive

Sidneyeve distilled my ideas into a beautiful and cohesive brand board that I refer to again and again for consistency in all my marketing materials. Her templates are both practical and inspirational.

- Sarah, Coach + Course Creator

Literally Stunning

I still can't believe my luck in finding Sidneyeve. On top of saving me huge amounts of time, her designs are literally stunning. They make me excited to post and share my program materials with my students.

- Demetra, Coach + Course Creator

Research + Resources Tie Up in a Bow

For Coaches and Course Creators. 

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Latest Blog Posts:

The Silent Persuaders: How Layout, Fonts & Whitespace Quietly Shape...

Visual Empathy: How to Make Your Marketing Feel Like a Warm Invitation

What Makes Someone Say “That’s So Me”?