Say hi to:
The XOXOÂ Newsletter
Creative research + dazzling resources to promote your business in uncommonly smart & pretty ways.Â
Direct to your inbox, tied up in a bow 🎀
Learn a little, implement a lot.
How's that sound?
Inside the newsletter you'll find one fresh, fascinating excerpt from the latest marketing research—the kind normally hidden behind university paywalls—ready for you to put into action immediately.
Perfectly paired with 3 research-inspired Canva pro templates and AI prompts to match the research.
Everything you need to promote your work in smart, wonderful ways.
Oooh! look at you
Get ready to stop scrolls and turn heads with your EXTRA smart + stylish messaging.
While everyone else is following tired trends, you'll be stepping out with fresh new tactics based on real research.Â
Not to mention the kind of luxe graphic designs you won't see anywhere else.
Purpose-built for smart, pretty digital marketing by someone who knows (that's me).
Perfect For You If:
✔️ You want to consistently promote your offers without sounding repetitive.
✔️ You value pretty, professionally designed, brand-aligned templates.
✔️ You're ready to swap marketing guesswork for data-driven promotional strategy.
Whether you’re starting fresh or refining what’s working, let's promote smarter, not louder. And beautifully 🎀
Also Included, live on zoom
Implementation Support
2Â monthly zoom calls:
• Co-working Call: silent productivity and accountability. Bring your templates and copy and let's get it done! Together.
• Critique Call feedback on your designs, campaigns, messaging, and content marketing strategy each month.
And an exclusive opportunity for Annual Subscribers to attend 4 small-group Quarterly Planning Calls too.
Upcoming Newsletter Issues:
One Positive Trait Boosts Perceptions Because of...
The Halo Effect
benefit of the doubt
Research: Sociology studies show that if buyers perceive ONE positive product trait they assume other attractive traits are present.
Resources Include:Â brand consistency guide for a cohesive look across all marketing materials.
How to Frame Offers for Maximum Appeal Using...
The Contrast Effect
think: vis-Ă -vis
Research: Psychology studies show that buyers prefer to evaluate product/program options based on comparison.
Resources Include:Â Before/after case study template to showcase transformations visually.
Because Repetition Works Wonders Due to...
The Exposure Effect
it's like déjà vu
Research: Marketing & communication studies show that repeated ad exposure increases brand trust & likeability.
Resources Include:Â Content repurposing calendar to echo key messages across platforms.
So good!
Subscribe to The XOXO Newsletter, your quiet co-strategist, providing practical buyer psychology insights, beautifully designed Canva templates, and plug-and-play prompts straight to your inbox.
To help you confidently & beautifully promote your business.Â
BTW, Did you know?
The best data is locked behind ivory tower paywalls.
Most of the newest, peer-reviewed digital marketing research is 100% inaccessible unless you have a university connection (+ password).Â
Hiding inside these articles is fascinating digital marketing intel you'll WANT to use.
Recent, road-tested research insight from around the world.Â
No more guessing about what works. Instead, trust the data.
a monthly mix of:
Fresh marketing moves, curated, explained, & illustrated.
Recent, real data with proven results, not dated ideas, recycled marketing trends, or hacks that don't suit your business style.
Clear strategy and tactics to create emotional appeal, translated from nearly-impenetrable and achingly dry academic language.Â
Smart + pretty templates to match the research designed by an instructional & graphic designer with 20 years of experience (that's me).
Hi!
I’m Sidneyeve.
I'm a University Professor teaching marketing, and a Harvard-credentialed Instructional Designer.
Each week I mine academic databases for gold: shiny new, usable, data-driven digital marketing strategies.Â
Then I add them to my XOXO Newsletter, so you'll have them too.
More Upcoming Issues:
Attract Attention & Inspire Interest Using...
The Curiosity Gap
think: open loops
Research: Consumer behavior studies show that curiosity-type content boosts user engagement by up to 41%.
Resources Include: Social carousel templates designed to spark curiosity and increase audience intrigue & interactions.
Smart Sequential Engagement Based on...
Mini-Commitments
small yesses
Research: Taking tiny action steps increases the likelihood we will make bigger buying decisions, the research shows.
Resources Include: A two-page mini self-assessment template to build engagement and "buy-in" step-by-baby-step.
Build Instant Customer Loyalty With the...
Warmth Principle
because, Belongingness
Research: Public relations studies find that brands perceived to have a "warm personality" attract 64% more loyal customers.
Resources Include: Ready-to-use onboarding guide to welcome your newest clients with a VIP vibe.
included:
Co-working Call
Invitation to bring your templates and copy and let's get it done! Together live on Zoom.
2-hour session/monthly.
included:
Critique Call
Live feedback on your designs, campaigns, messaging, & content marketing strategy.
Monthly small group Zoom meeting.
For Annual Subscribers:
Quarterly Planning
Special invitation to four special zoom calls to help you map out your upcoming promotions with intention, creativity, and support from Sidneyeve + peers.
